Although the announcement was made on 2nd September 2025, the partnership will not take effect until 1st July 2026.

That means that until 1st July 2026, Midea is restricted to being able to leverage only the partnership announcement itself and the associated images and videos from the announcement event. We cannot use any FC Barcelona IP until 1st July 2026.

As the start date approaches, the BMM team will gradually onboard colleagues and share templates and assets, ensuring that everyone is ready to activate from 1st July, 2026.

For general inquiries, please contact Edward O’Neill.

Last update: 2025/11/30