Marketing vs Sport Marketing: The Paradigm Shift

Midea doesn’t just sell home appliances.

It’s important for us to weave our brand into the Club’s emotional highs and deeply held traditions.

Key Message

From the ideal performance on the pitch to the ideal performance at home.

Activation Architecture

Brand and communication coherence are more valuable than just creative volume.

Every layer of connection matters.

Seasonal Roadmap

Campaigns & Activations Calendar