Flagship Store

1.1 Store Entrance

The storefront is the defining feature of any retaIlstore, acting as the face of the brand and the first impresion for customers. The new design captivates with a striking entrance that draws the eye even from a distance. The new design features a centrally positioned logo signage against a clean grey background. This modern and distinctive branding creates strong visual recognition, harmoniously aigning with the store's overall logo applications and color palette.

1.2 Hero Highlights

The window displav is meticulously crafted to highlight the hero products, capturing the attention of passersby with the latest and best offerings. The strategic arrangement, enhanced by tiered color panels and subtle lighting, accentuates the brand's appeal. This captivating display not only raises awareness of the extensive range of Midea products but also attracts potential customers to step inside and explore further.

1.3 Experiential Showcase

The store environment within the experiential zone is the utimate showcase and physical touchpoint between the brand and the customer. The simulated home setting highlights certain products, offering an intuitive and immersive experience, strengthening consumer brand connection. With a countertop that fits into the real life kitchen environment, it doubles up as an area for discusion or in-store activation such as product demo and promotional events to enhance the retail experience.

1.4 Residential Air Conditioner

Midea is the world's top manufacturer of air conditioners, offering a range of residential, commercial and portable air-conditioners. The allocated space for RAC product displays should be prominent to highlight on the state-of-the-art RAC technology. Within this area, there is a clear planogram classification of the various type of residential air conditioners; a star product zone, Split units, Cassette units, Duct units, and portable units by their functionalities. This layout not only improves visibility but also enhances customer interaction with Midea's wide range of cooling solutions.

1.5 Commercial Air Conditioner

Midea is the world's top manufacturer of air conditioners, offering a range of residential, commercial and portable air-conditioners. The allocated space for RAC product displays should be prominent to highlight the state-of-the-art RAC technology. Within this area, there is a clear planogram classification of the various types of residential air conditioners; a star product zone, Split units, Cassette units, Duct units, and portable units by their functionalities. This layout not only improves visibility but also enhances customer interaction with Midea's wide range of cooling solutions.

1.6 Refrigerator

Midea refrigerators exemplify the cutting-edge technology and advanced features that reinforce Midea's reputation for excellence and leadership in home appliances. The hero display highlights Midea's latest technology models, captivating customers with their innovative features. The remaining product displays are tailored to user needs and consumption trends, showcasing side-by-side, 4-doo, and 2-door refrigerators within each category. Key features are emphasized for easy access and comparison. This thoughtful layout not only enhances visual appeal but also guides customers to the perfect refrigerator for their lifestyle. This strategic approach maximizes customer engagement and ensures Midea's superior refrigeration solutions stand out.

1.7 Washing Machine

Midea washing machines boast the most extensive product lineup, featuring Front Load, Combo, Dryer, Top Load, and Semi Auto Top Load options. Each type comes equipped with distinct features such as HeathGuard technology, auto-clean functions, customizable temperature settings, and versatile dryer and combe capablilties. In our store displays, these machines are strategically showcased to recreate a home laundry environment. This setup aims to provide customers with an intuitive and immersive experience, alowing them to resonate with their everyday needs while making their product selection.

Midea washing machines boast the most extensive product lineup, featuring Front Load, Combo, Dryer, Top Load, and Semi Auto Top Load options. Each type comes equipped with distinct features such as HeathGuard technology, auto-clean functions, customizable temperature settings, and versatile dryer and combo capablilties. In our store displays, these machines are strategically showcased to recreate a home laundry environment. This setup aims to provide customers with an intuitive and immersive experience, alowing them to resonate with their everyday needs while making their product selection.

1.8 Kitchen Water Heater Appliances

Explore the diverse world of Midea home appliances, designed to meet every kitchen need with precision. The product span from essential kitchen hobs and hoods to advanced built-in appliances, including microwave ovens, electric ovens, and dishwashers of various capacities. Each product is thoughtfully displayed in the wall bays, creating a seamless kitchen environment. This setup allows customers to envision how each appliance can integrate effortlessly into their own kitchen space. The design prioritize both functionality and aesthetics, ensuring that the appliances not only enhance evervday tasks but also elevate the overall kitchen ambiance.

1.9 Small Domestic Appliances

The display design for cleaning products focuses on functionaity and innovation. The range incudes a hero highlight for live demonstrations, as well as robotic vacuums and versatile handheld vacuums. The product display surfaces are designed with a wooden finish, resembling parquet flooring. This aesthetic not only enhances visual appeal but also helps customers envision how our cleaning solutions seamlessly integrate into their home environments. Our design approach ensures that every cleaning need is addressed with clarity and elegance, maintaining a tidy and inviting display. The goal is to showcase how Midea cleaning products revolutionize customers' cleaning routines, offering efficiency and convenience with every use.

The interior of our small appliance store is meticulously crafted to enhance customer interaction and convenience. Wall bays are designed with compact shelf spaces, and island displays prominently feature small appliances, ensuring easy access for customers to interact with and explore our products firsthand. The design philosophy revolves around showcasing everything your kitchen needs in a categorized and organized manner, without compromising on visual appeal. We aim to spark curiosity among customers, encouraging them to discover how Midea's range of products can elevate their food preparation and save valuabltime in their daily lives.

1.10 Islands Perspective Views

The new store design features a meticulously planned layout, segregating product categories, hero product highlights, experiential zones, and discussion areas. Product displays, characterized by minimalistic line work and a consistent color scheme, ensure each item stands out within its category. The design of the product islands mirrors that of the wall bays, creating a cohesive and seamless flow throughout the shopping experience. Overall, the design aims to create an immersive and visually appealing brand experience, strengthening the connection between the brand and its customers.