Content Approval Process

Please review and ensure full compliance with the following regulations starting July 1, 2026.

Failure to properly submit and obtain approvals may result in legal and reputational risks for Midea.

 

1. Mandatory Pre-Approval Requirement

Submitted FC Barcelona materials will follow one of two approval routes:

  • BMM + FC Barcelona approval: required for new creative concepts, new player imagery/combinations, additional FC Barcelona assets, or other substantial changes to previously approved materials.
  • BMM approval only: applies to standard adaptations of BMM-released, FC Barcelona-approved materials, such as translations, product replacements, price/model updates, or resizing without changes to the approved creative.

All promotional campaigns using FC Barcelona IP require prior FC Barcelona approval, even when based on a previously approved template.


2. Standard Review Timeline

  • When FC Barcelona approval is required, FC Barcelona has seven (7) working days to provide initial feedback. Please plan submissions accordingly.
  • If you need urgent feedback (limited to one request per month), please email Federico Scafato. We cannot guarantee faster feedback, but we will do our best to accommodate the request.
  • Materials requiring BMM approval only will be reviewed directly by the BMM Team, helping reduce the overall approval waiting time.


3. Submission Method

  • Please continue submitting all FC Barcelona-related materials through the existing Content Library workflow, in any folder under:

    [Your BU/Region folder] > Midea > Sponsorships > FC Barcelona > 2026-27 Season
  • The BMM Team will review each submission first and determine the appropriate approval route. Where FC Barcelona approval is required, BMM will coordinate the additional review directly through Content Library.
  • There is no change to the submission process from the user's side.
  • Please do not request official review or approval through other channels (e.g., email, Midea Connect or WeChat).


4. Mandatory Submission Materials

  • All submissions must include:

a) A draft of all promotional materials using sponsorship assets.

b) A complete and accurate English translation of all content (this can be included directly as a comment on the asset uploaded), along with corresponding Content Library asset filters during the initial assets upload phase (e.g., content type, touchpoint, market, language, description, etc.).

c) Local promotional Terms & Conditions in English for legal review (if applicable). You can share these directly with Federico Scafato via email.