Simply Ideal: The Essence of Midea’s Design System

At Midea, “Simply Ideal” is more than a slogan; it’s our defining design philosophy. Our emphasis on minimalism and efficiency ensures the system is easy-to-use, allowing you to focus on what truly matters.

The design system expresses Midea’s lifestyle - fresh, thoughtful and uplifting. Imagery is curated to capture authentic moments. Our color palette is anchored by tech-forward yet calming blue, which balances innovation with serenity. Our typography remains clean and functional. Together it retains a sense of lightness that distills complexity into clarity. It reveals a world of Midea that is effortless to use, meticulously refined and always ‘Simply ideal’.

Slogan：Simply Ideal

A visual world of simplicity and lightness, creating authentic, uplifting moments.

This company brand identity system guidelines and all company brandmarks, images and principles contained in it shall only be used with Midea. The use of the elements contained in these guidelines or related to Midea requires permission and shall not be used, edited, published or shared without authorization.

The images in this guidebook are collected from Midea, other photo libraries and public sources, AI generated content, and are only used to illustrate the design principles. Under no circumstances are they to be copied or published. Please purchase all assets through the official channels of Midea or other sources for the use of these images. Any unauthorized use will most likely violate relevant copyright provisions.

Please strictly follow the following rules to minimize the risk of copyright infringement:

• Before using an image, the user shall contact the owner of the image, negotiate the license and fees in detail and sign license agreements.
• If images are to be used in different materials, negotiations must be made for each material. Images purchased for a certain purpose or by a certain media agency cannot be used for another purpose or by another media agency.
• There is a time limit to the use of image licenses. Please refer to the agreement/contract details with image owners. These guidelines shall not be disclosed or disseminated to any third party without permission. A third party may obtain a license to use the guidelines only by entering into a written agreement with Midea.
• In case of dissemination to any third party, the ownership of this guidebook, the intellectual property rights and
• Users' relevant responsibilities for the use of images shall be confirmed in writing with Midea.

Midea and the designer of this guidebook shall not be liable for any copyright infringement caused by the use of images and fonts.

For more information

Brand@midea.com