Team Roles & Responsibilities
MIB BMM (Brand Management & Marketing) Department
Area of Responsibility |
Person In Charge |
Contacts |
Overall IP Rights, Ticketing, Hospitality, and Jerseys |
Edward O'Neill |
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Marketing Assets Templates & Source Materials (e.g., Lock-up Logos, KVs, POSM, etc.) |
Edward O'Neill |
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Merchandising & In-Store Experience Design |
For BUs: Edward O'Neill |
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For PDs: Yanxin Xu |
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POSM Implementation & Channel Activation |
Coke Zhang |
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Content Strategy, Thematic Campaigns, Players’ Images, Guidelines, Artworks Approval, and Sponsorship Communication Toolkits |
Federico Scafato |
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HQ Media Planning & Execution |
Renee Wu |
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Social Media Projects |
For TikTok & Meta Challenges: |
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For Always-On Content (Player Rights): |
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For Always-On Content (Ambient Fan Content): |
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