Team Roles & Responsibilities
MIB BMM (Brand Management & Marketing) Department

Before we begin, please review the team's R&R to identify the appropriate contact person for each area of responsibility, ensuring faster, more effective support.

Area of Responsibility
Person In Charge
Contacts
  • Overall IP Rights
  • Ticketing & Hospitality
  • Jerseys
Edward O'Neill

edward.oneill@midea.com
  • Marketing Assets Templates & Source Materials
    (e.g., Lock-up Logos, KVs, POSM, etc.)
  • CGI Launch Video

Edward O'Neill

edward.oneill@midea.com
  • Merchandising
  • In-Store Experience Design

BUs: Edward O'Neill

edward.oneill@midea.com

PDs: Yanxin Xu

xuyx100@midea.com
  • POSM Implementation
  • Channel Activation

Coke Zhang

zhanglk39@midea.com
  • Content Strategy
  • Thematic Campaigns
  • Players’ Images
  • Landing Pages
  • Guidelines
  • Artworks Approval
  • Sponsorship Communication Toolkits

Federico Scafato

federico.scafato@midea.com
  • HQ Media Planning & Execution

Renee Wu

renee.wu@midea.com
  • Social Media Projects

TikTok & Meta
(Challenges):
Maxine Wang

wangwei526@midea.com

 

Always-On Content
(Player Rights):
Edward O'Neill

edward.oneill@midea.com

Always-On Content
(Ambient Fan):
Maxine Wang

wangwei526@midea.com