ATL Materials

Team Roles & Responsibilities

Introduction

IP Rights Overview

FC Barcelona Logo

Official Lock-Up Logo

2026/27 Players’ Images

General Usage & Application Guidelines

Material Expiry Rules

Image Processing & Uniformity Principles

Advertising System

Key Visuals Principles

Three-Player Rule

Content & Activation Strategy

ATL Materials

Key Visuals

The Matchday Ideal Moments

Launch Video

The Matchday Highlights

The Matchday Ideal Experience

The Number Ones

TikTok & Meta Interactive Challenges

The Simplest Ad in the World

Barça Legend

BTL Materials

Packaging

Point of Sale Materials

Jerseys

Co-Branded Merchandise

Hospitality

PowerPoint Template

Approved Communication Materials

Content Approval Process

Key Visuals

Throughout the Season Materials

Announcement Key Visual with players.

To maximize Barça IP impact.

Yamal, Raphinha, Pedri (Global Version) | Download

Yamal, Raphinha, Pedri (Europe/Australia Version With Energy Storage) | Download

Yamal, Gavi, Pedri (Global Version) | Download

Yamal, Gavi, Pedri (Europe/Australia Version With Energy Storage) | Download

Announcement Key Visual without players, the stadium, and the club crest.

For greater flexibility and recognition.

Global Version | Download