1. Announcement Key Visual with players, to maximize Barça IP impact.
2. Announcement Key Visual without players, the stadium, and the club crest for greater flexibility and recognition.
3. Promotional Key Visual with players and promotional elements to support major sell-out campaigns.

To celebrate our partnership starting on July 1, Midea will launch a video in which an FCB football travels around Barcelona, transforming the city into a showcase of Midea’s key hero products.

The content centers on the current restriction that player shoots can only begin in mid-August, delivering engaging content that connects with both the team and the city ahead of July.

Hybrid production: real assets + AI-enhanced visual generation and animation.

• Midea will be the presenting partner of domestic match highlights on FC Barcelona’s owned digital channels, delivering 350M+ impressions per season.
• There will be 40-50 match highlights posted per season across Instagram, YouTube, Facebook, and Twitter.
• Midea has the right to reshare these match highlights on its channels and plans to do so for high-impact games, such as those against Real Madrid.

• Deliverables: 3x TVC videos (45”-60”, 30”, and 15”)
• Distribution: Facebook, Instagram, YouTube, TikTok, OTT, CTV, OLV

The Concept

This is a high-impact, premium campaign film designed to position Midea and FC Barcelona as leaders operating at the highest level.

Cinematic and performance-driven, it showcases the energy and dynamism of FC Barcelona players while connecting these qualities to Midea’s smart home appliances. Products are seamlessly integrated into a powerful football narrative, highlighting smart features, reliability, and performance.

With a bold, aspirational tone and strong opening hooks, the film is designed to capture attention and reinforce Midea’s World’s No. 1 Smart Home Appliances Brand positioning.

• Deliverables: 6x Social Media videos (15”)
• Distribution: Facebook, Instagram, YouTube, TikTok

The Concept

“The Simplest Ad in the World” is a stripped-back, self-aware content format built on one simple idea: if Midea makes everyday life simpler, its advertising should feel simple too.

The concept features FC Barcelona players and Midea products in a direct, deadpan series where football talent delivers clear product truths with total confidence. No complex storyline or heavy metaphor, just players, products, and simple benefits presented in a confident, memorable, and unexpectedly entertaining way.

The humor comes from the simplicity itself: repeated structures, straight-faced performances, and slightly awkward interactions between athletes and appliances. Product features stay central, while the format remains flexible for different markets, channels, and product messages.

• Deliverables: Social TVC videos (within 60”)
• Distribution: Facebook, Instagram, YouTube, TikTok

The Concept

This content is a story-led film designed to connect Midea with football culture through memory, legacy, and fan passion.

Built around the Legend content shooting in September, it uses the legend’s story to create a more authentic connection with audiences, exploring nostalgia, personal moments, and the emotional bond fans have with the game.

Products have clear visibility in a natural, culturally relevant way that supports the story rather than feeling like a direct sales message.

The tone is warm, human, and relatable, helping audiences feel connected to Midea not only as a smart home appliance brand but as a meaningful partner in the everyday moments and memories that football creates.