Announcement Key Visual with players.
Yamal, Raphinha, Pedri (Global Version) | Download
Yamal, Raphinha, Pedri (Europe/Australia Version With Energy Storage) | Download
Yamal, Gavi, Pedri (Global Version) | Download
Yamal, Gavi, Pedri (Europe/Australia Version With Energy Storage) | Download
Announcement Key Visual without players, the stadium, and the club crest.
Global Version | Download
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Europe/Australia Version With Energy Storage | Download
Promotional Key Visual with players and promotional elements.
Recommended Social Media Copy:
World-class on and off the pitch 🤝
As a Main Partner of FC Barcelona, Midea is excited to bring world-class performance for every home 🏠
Get ready for an unforgettable 5 years 💙❤️
#Midea #FCBarcelona #SimplyIdeal
To celebrate our partnership starting on July 1, Midea launched a video in which an FCB football travels around Barcelona, transforming the city into a showcase of Midea's key hero products.
The content centers on the current restriction that player shoots can only begin in mid-August, delivering engaging content that connects with both the team and the city ahead of July.
A dedicated landing page is also available at this link.
If you'd like to localize the landing page in your market, please get in touch with Federico Scafato (federico.scafato@midea.com).
Download the video
Social Media Posts Link:
Recommended Social Media copy:
Midea has arrived in Barcelona 💙❤️
Take a tour of Midea's new home as we celebrate becoming a Main Partner of FC Barcelona 🌆
It all starts here. ⚽️
#Midea #FCBarcelona #SimplyIdeal
- Midea will be the presenting partner of domestic match highlights on FC Barcelona’s owned digital channels, delivering 350M+ impressions per season.
- There will be 40-50 match highlights posted per season across Instagram, YouTube, Facebook, and Twitter.
- Midea has the right to reshare these match highlights on its channels and plans to do so for high-impact games, such as those against Real Madrid.
- Deliverables: 3x TVC videos (45”-60”, 30”, and 15”)
- Distribution: Facebook, Instagram, YouTube, TikTok, OTT, CTV, OLV
The Concept
This is a high-impact, premium campaign film designed to position Midea and FC Barcelona as leaders operating at the highest level.
Cinematic and performance-driven, it showcases the energy and dynamism of FC Barcelona players while connecting these qualities to Midea’s smart home appliances. Products are seamlessly integrated into a powerful football narrative, highlighting smart features, reliability, and performance.
With a bold, aspirational tone and strong opening hooks, the film is designed to capture attention and reinforce Midea’s World’s No. 1 Smart Home Appliances Brand positioning.
- Deliverables: 6x Social Media videos (15”)
- Distribution: Facebook, Instagram, YouTube, TikTok
The Concept
“The Simplest Ad in the World” is a stripped-back, self-aware content format built on one simple idea: if Midea makes everyday life simpler, its advertising should feel simple too.
The concept features FC Barcelona players and Midea products in a direct, deadpan series where football talent delivers clear product truths with total confidence. No complex storyline or heavy metaphor, just players, products, and simple benefits presented in a confident, memorable, and unexpectedly entertaining way.
The humor comes from the simplicity itself: repeated structures, straight-faced performances, and slightly awkward interactions between athletes and appliances. Product features stay central, while the format remains flexible for different markets, channels, and product messages.
- Deliverables: Social TVC videos (within 60”)
- Distribution: Facebook, Instagram, YouTube, TikTok
The Concept
This content is a story-led film designed to connect Midea with football culture through memory, legacy, and fan passion.
Built around the Legend content shooting in September, it uses the legend’s story to create a more authentic connection with audiences, exploring nostalgia, personal moments, and the emotional bond fans have with the game.
Products have clear visibility in a natural, culturally relevant way that supports the story rather than feeling like a direct sales message.
The tone is warm, human, and relatable, helping audiences feel connected to Midea not only as a smart home appliance brand but as a meaningful partner in the everyday moments and memories that football creates.
