Packaging
Throughout the Season Materials

The Midea x FC Barcelona composite logo is now available for PD colleagues to use on product packaging and has been market-ready since March 1, 2026.

Point of Sale Materials
Throughout the Season Materials
To deploy the POSM in 17,034 stores as early as possible, the BMM team will finalize the design of all local teams with the new Midea jerseys and share it for production by July 1, 2026.
Topper & Wobbler
Universal Versions (valid for every market)

Download links
Placement Instructions

  • FFC

  • KWHA

  • MOA

  • RAC

  • REF

  • SDA

Standee
Global, Australia (with energy storage), and Europe (with energy storage and PortaSplit) Versions

Download links
Promotional Assets
Season-Long Promo Toolkit

A complete set of in-store activation assets—such as photo frames and 'Spin & Win' displays—is provided alongside matching digital & social media assets. This enables local markets to drive on-site engagement and amplify reach via social media.

Note: Each BU should replace this with its own account name

Download links
Activation Workflow
  • Step 1: Publish campaign posts on local social media handles.
  • Step 2: Deploy in-store activation assets in the Midea Experience Area.
  • Step 3: Invite customers to take photos and share UGC by tagging local official handles and using official hashtags.
  • Step 4: Host the “Spin & Win” prize draw on-site for participating consumers.
Recommended Social Media Copy:

Step into the frame with Barça players. @fcbarcelona

Strike a pose and share the moment with Midea.

#Midea #FCBarcelona #Simplyldeal

Jerseys
Throughout the Season

Jersey Selection
  • Below is an overview of the different types of jerseys available, what makes them different, and where you can buy them.
  • It is highly recommended to review it before making any final purchasing decisions.
FC Barcelona Jersey Comparison

Built by Federico Scafato with

Discount Code: EMPLMIDEA_2627
  • Colleagues with a @midea.com email address can use the discount code.
  • Colleagues without a @midea.com email address can contact edward.oneill@midea.com to have their work email added to the approved list.
  • The code offers a 20% discount on all purchases made through the official FC Barcelona Online Store.

Usage

  • Colleagues may use the discount code to purchase jerseys or other merchandise as gifts for themselves, friends, and family members.
  • It is strictly prohibited to use the discount code for third-party selling or resale purposes.
  • If colleagues wish to use jerseys as part of a promotional campaign, the campaign must be submitted to the BMM and FC Barcelona teams via the Content Library, following the officially established content approval process, before any purchases are made.

Validity

Pricing

  • The jersey pricing on FC Barcelona’s website is consistent worldwide, but pricing on Nike’s website may vary by market.
  • Please check the pricing on the Nike store in your local market before making a purchase decision.

Lead Time

  • Orders placed on the official FC Barcelona Online Store are delivered from Barcelona.
  • International orders may require additional lead time. Delivery from local third-party retailers (e.g., Nike) may be less volatile than international delivery from Barcelona.
  • The exact delivery lead time can be checked when placing the order.
  • Colleagues who need jerseys urgently may consider purchasing locally, but the 20% discount code will not be applicable.

Large-Order Process

  • Jersey orders are limited to 100 pieces per item per order.
  • FC Barcelona may flag repeated large orders and could potentially be blocked.
  • For orders of over 100 pieces, colleagues must place the order directly with FC Barcelona via the online Jersey Order Form.
Visit the Jerseys' Large Order Form page
Co-Branded Merchandise
Throughout the Season

In order to fully leverage the FC Barcelona partnership, range of co-branded merchandise items are available to colleagues to purchase. 

The merchandise items leverage FC Barcelona’s famous club crest as well as their iconic blaugrana color scheme. An overview of the available items can be found below while the full catalogue can be downloaded here: https://contentlibrary.midea.com/linkshare.html?sh=GjKkCMLcvy.1&st=P

How to Order

For PD colleagues: Meijie Mall

(Click here for the iService User Guide)

Turnaround: 20-30 days (Production only, not including delivery)

Important Notice
  • As part of FC Barcelona merchandising requirements, Midea x FC Barcelona co-branded merchandise can only be produced by MIB BMM’s approved supplier. Colleagues must not produce any co-branded merchandise independently.
  • If colleagues have a request for a merchandise item that is not currently available, please contact MIB BMM team to check if the item can be added to the merchandise list.
  • Please note that Midea cannot create any co-branded merchandise that infringes on the category exclusivity of other FC Barcelona partners. Most relevant is the restriction of the production of any clothing or footballs due to FC Barcelona’s partnership with Nike.
Contact Information

If any further questions, please see the below contact list.

iService system: Allison Nie (niexh5@midea.com)

Delivery cost and turnaround: Sally Chen (sally.chen@midea.com)

Requests to add new items or other branding-related questions: Edward O’Neill (edward.oneill@midea.com) for BU, Yanxin Xu (xuyx100@midea.com) for PD

Hospitality
Throughout the Season
2026/27 hospitality requirements collection from BUs/PDs:
  • Before mid. July 2026 to collect requirements for the first half of the season (after official fixture release).
  • November for the second half of the season

PowerPoint Template
Throughout the Season

For FC Barcelona internal/external presentations, please use the dedicated PowerPoint template available for download below.

Download


The template is available in two versions: one with a blaugrana gradient and another with a white background.

Both versions are accessible through the same .ppt file: