Packaging
Throughout the Season Materials | Available from March 1, 2026
The Midea x FC Barcelona composite logo is now available for PD colleagues to use on product packaging and has been market-ready since March 1, 2026.
Point of Sale Materials
Throughout the Season Materials | Available from July 1, 2026
Deployed for 17,034 stores.
To deploy as early as possible, the BMM team will finalize the design of all local teams with the new Midea jerseys and share it for production by July 1, 2026.
Jerseys
Throughout the Season
Complimentary jerseys will be available in very limited supply relative to demand, so colleagues should not rely on this allocation.
FC Barcelona will also provide Midea with a 20% discount code that colleagues can use directly on their official web store for purchases starting July 1, 2026.
Co-Branded Merchandise
Throughout the Season
Midea will provide a wide selection of merchandise for colleagues to engage partners and consumers in the FC Barcelona sponsorship.
Merchandise will be created through centralized procurement and made available for purchase through the Meifu app before the start of the 2026/2027 season.
Hospitality
Throughout the Season
2026/27 hospitality requirements collection from BUs/PDs:
- Before mid. July 2026 to collect requirements for the first half of the season (after official fixture release).
- November for the second half of the season
