Starting from 1st July 2026, Midea will enter a new chapter in its global brand-building journey as the official Sleeve Sponsor of FC Barcelona, one of the most celebrated and influential football clubs in the world, as a Sleeve Sponsor. This partnership will significantly elevate Midea’s global visibility by aligning our brand with a club renowned for its heritage, footballing philosophy, and massive worldwide fanbase.

Building on the strong foundations established through our Manchester City partnership, the FC Barcelona sponsorship will support both global consistency and local market relevance across regions. By connecting our brand with a club known for excellence, innovation, and a deep cultural legacy, we will continue to strengthen consumer trust and elevate Midea’s presence on the world stage, accelerating the next phase of our international growth.

About FC Barcelona

FC Barcelona is one of the world’s most iconic football clubs, competing in Spain’s top league, La Liga. Founded in 1899 by Joan Gamper and a group of Swiss, Catalan, and English footballers, the Club has grown into a global sporting and cultural institution known for its motto “Més que un Club” (“More than a Club”).

FC Barcelona has won 27 La Liga titles, including dominant eras across the 1990s, 2000s, and 2010s. The Club has also secured 31 Copa del Rey trophies, 14 Spanish Super Cups, and boasts an exceptional European record with five UEFA Champions League titles (1992, 2006, 2009, 2011, 2015). Barcelona has also lifted four UEFA Cup Winners’ Cups and three FIFA Club World Cup titles, cementing its status among football’s elite.

Globally recognized for its unique footballing philosophy, FC Barcelona is closely linked to La Masia academy, one of the most renowned talent development systems in the world, which has produced legends such as Xavi Hernández, Andrés Iniesta, and Lionel Messi. The Club plays its home matches at the historic Spotify Camp Nou, Europe’s largest stadium, currently undergoing a major renovation to become a state-of-the-art, expanded venue at the core of the new Espai Barça project.

Led by Xavi Hernández, a club legend turned head coach, FC Barcelona continues to build on its legacy through a blend of homegrown talent and global stars, supported by world-class training facilities and a holistic footballing culture that shapes both the men’s and women’s teams— the latter being among the most successful in Europe.

For more information, please visit www.fcbarcelona.com.

Last update: 2025/11/30