Starting from 1st July 2026, Midea will enter a new chapter in its global brand-building journey as the official Sleeve Sponsor of FC Barcelona, one of the most celebrated and influential football clubs in the world, as a Sleeve Sponsor. This partnership will significantly elevate Midea’s global visibility by aligning our brand with a club renowned for its heritage, footballing philosophy, and massive worldwide fanbase.
Building on the strong foundations established through our Manchester City partnership, the FC Barcelona sponsorship will support both global consistency and local market relevance across regions. By connecting our brand with a club known for excellence, innovation, and a deep cultural legacy, we will continue to strengthen consumer trust and elevate Midea’s presence on the world stage, accelerating the next phase of our international growth.
About FC Barcelona
FC Barcelona is one of the world’s most iconic football clubs, competing in Spain’s top league, La Liga. Founded in 1899 by Joan Gamper and a group of young international footballers in Barcelona, the Club has grown into a global sporting and cultural institution, deeply rooted in Catalonia and known for its motto “Més que un Club” (“More than a Club”).
FC Barcelona has won 29 La Liga titles, including back-to-back league triumphs in the 2024/25 and 2025/26 seasons, marking a renewed period of domestic success under Hansi Flick. The Club has also secured a record 31 Copa del Rey trophies and 16 Spanish Super Cups. In European and international competition, Barcelona’s honours include five UEFA Champions League titles (1992, 2006, 2009, 2011, 2015), four UEFA Cup Winners’ Cups and three FIFA Club World Cup titles, reinforcing its status among football’s elite.
Globally recognized for its unique footballing philosophy, FC Barcelona is closely linked to La Masia, one of the most renowned talent development systems, which has produced legends such as Xavi Hernández, Andrés Iniesta, and Lionel Messi. The Club plays its home matches at Spotify Camp Nou, its historic stadium and the centerpiece of the Espai Barça renovation project, designed to modernize one of football’s most iconic venues.
Led by Hansi Flick, FC Barcelona continues to build on its legacy through a blend of homegrown talent and global stars, supported by world-class training facilities and a holistic footballing culture that shapes both the men’s and women’s teams, the latter being among the most successful in Europe.
For more information, please visit www.fcbarcelona.com.
Last update: 2025/11/30