Welcome to the Midea Store Identity Guideline, a definitive resource that introduces the latest standards andprinciples guiding the refreshed design of Midea stores worldwide. This guideline outlines the use of core brandelements, visual renders, and their applications across various store types and sizes.

At Midea, we understand the profound impact of a unified brand presence. These specifications have beencrafted with utmost care to maintain the aesthetic integrity that distinguishes our brand. By adhering to theseguidelines, we ensure consistency that transcends geographical boundaries, enhancing brand recognition andencapsulating the essence of our commitment to excellence and value.

We invite you to explore and leverage these guidelines to create compelling and coherent Midea experiencesthat resonate with our customers worldwide.