1. Contract Duration

From 1 July 2026 until 11:59 PM (CET) on 30 June 2031.

2. Naming Rights

• Non-Exclusive Designation: “Main Partner of FC Barcelona”
• Exclusive Designation: “Official Home Appliances Partner of FC Barcelona”

3. Partnership Territory

Global

4. Partnership Usage Rules

• This partnership is exclusive to the Midea brand (White Goods & HVAC category).
• Partnership rights are not extended to the wider Midea Group Holding or any other Midea Group brands, BUs, or subsidiaries operating outside this Category.

Design

The crest should never be altered in terms of colour, space, or composition, in any application.

The top quarters contain the St. George's Cross and the Catalan flag.

The bottom quarters feature the Club's colours and a soccer ball.

Identity Elements Restrictions

Although Midea is a sponsor of FC Barcelona, Midea will never use the following identity elements in any of its marketing and communication materials, globally. Their usage is strictly reserved for the Club.

                  Brands                                                       Silhouette                                      Slogan and derivations

FC Barcelona Fonts                                      Textures                                                              FC Barcelona values        
as communication assets    

Misused Applications

Below is a list of common application mistakes made when using the FC Barcelona logo.

Please follow these guidelines carefully to ensure the logo remains legible and consistently presented.

The examples on this page illustrate incorrect applications and must not be used under any circumstances.

Filter the approved Midea × FC Barcelona main-partner lock-up logos by orientation, color treatment, background, and color system.

Each result links straight to the file in the Midea Content Library:

• .png files are for digital use.
• .ai files are for print-ready productions.

Players' images for the 2026/27 season can be found on the Content Library. Images of new signings will be uploaded as soon as they become available.

To locate them quickly and easily, simply type the player’s name + the related year in the Content Library search bar (e.g., "Yamal 2026").

1. Minimum Player Requirement: Players must be featured by following the "Three-Player Rule", meaning a minimum of three (3) players must be displayed together in the design. The involvement of the coach, Hansi Flick, is not possible.
2. Current Season Kit: All players must wear the official Nike kit for the current season. Please use the official images available in the Content Library.
3. Approved Image Sources Only: Use only the official player images provided in the Content Library, and do not use images sourced from the internet, Getty, or other unofficial platforms.
4. Player Selection & Number: You are free to choose the most suitable players for your market. It is recommended to place your preferred players in the central position.
5. Number of Players: A single design may feature more than three (3) players, if necessary. However, the equal prominence rule must always apply: all players must appear at a similar size and visibility.
6. Logo Placement: Please ensure the joint logo is incorporated into the visual design by following our Logo Lockup Placement guidelines, available here.
7. Jersey Partner Visibility: Always prioritize the visibility of Midea's logo on the sleeve. Additionally, try to avoid obstructing the logos of other FC Barcelona partners on the players' jerseys whenever possible.
8. Image Processing: Please ensure uniformity in light and color, and appropriate cropping when incorporating players' compositions in your marketing materials.
9. Fan Engagement: All creative executions must be engaging for fans and reflect the partnership’s excitement and values.
10. Authenticity: Every artwork must aim to look as authentic as possible, aligning with FC Barcelona’s brand identity and tone.
11. Mandatory Approval Process: Each submission goes through FC Barcelona’s review and final approval. Please ensure to follow our global Content Approval Process guidelines, available here.

Players’ Images are taken with neutral lighting and consistent angles, making them ideal for clean, uniform compositions.

1.  Style: Neutral lighting, consistent setup.
2.  Angles: All shot from the same angle with fixed camera/light positioning.
3. Purpose: Ideal for clean, uniform compositions (e.g., placing multiple players side-by-side).
4. Use Case: Best for structured, brand-consistent formats and straightforward layouts.
5. Consistency: Same setup across all players.

Uniformity of light and colour

On many occasions, images can differ in appearance due to lighting and color. The aim is to standardize the appearance of photos taken by different photographers.

Cropped images

Images must be appropriately cropped so that no information is lost from the cropped figure, and the background is not visible.

Focused images

The subjects or main elements of the photograph should be focused.

Cut images

Please do not cut players when framing the images.

Montages

When a player is shown about to kick the ball, the ball should always appear.

When cropped photos are used to create a group image, individual dynamics should not be mixed: the players should either all be moving or all be static.

ATTENTION: Care must be taken with the photo montage to avoid losing realism and communicative strength.

Crowd

The images of the fans should be blurred when it is possible to identify someone in the crowd.

Advertisement

Advertisements visible in the background should always be removed if the advertiser is not a current Club sponsor.

Other Teams

Photographs must not feature players from other teams. The picture should be cropped.