1. Contract Duration

From 1 July 2026 until 11:59 PM (CET) on 30 June 2031.

2. Naming Rights

• Non-Exclusive Designation: “Main Partner of FC Barcelona”
• Exclusive Designation: “Official Home Appliances Partner of FC Barcelona”

3. Partnership Territory

Global

4. Partnership Usage Rules

• This partnership is exclusive to the Midea brand (White Goods & HVAC category).
• Partnership rights are not extended to the wider Midea Group Holding or any other Midea Group brands, BUs, or subsidiaries operating outside this Category.

Design

The crest should never be altered in terms of colour, space, or composition, in any application.

The top quarters contain the St. George's Cross and the Catalan flag.

The bottom quarters feature the Club's colours and a soccer ball.

Identity Elements Restrictions

Although Midea is a sponsor of FC Barcelona, Midea will never use the following identity elements in any of its marketing and communication materials, globally. Their usage is strictly reserved for the Club.

                  Brands                                                       Silhouette                                      Slogan and derivations

FC Barcelona Fonts                                      Textures                                                              FC Barcelona values        
as communication assets    

Misused Applications

Below is a list of common application mistakes made when using the FC Barcelona logo.

Please follow these guidelines carefully to ensure the logo remains legible and consistently presented.

The examples on this page illustrate incorrect applications and must not be used under any circumstances.