Partnership Logo Lockups Principles
minimum size & safe space

The clear space defnes the minimum required distance between the Midea partnership logo and all other design elements (including typography, graphics, and imagery) to ensure clarity and prominence. It is measured on all sides by the height of the lowercase letters in the Midea logotype. No elements may enter this zone.

The lockup’s minimum size is 7mm in height for print and 35px for digital to ensure legibility across formats.

For specific partnership lockup configurations, please refer to the Logo section of this guideline.

Logo Lockups Color Versions

The logo lockup is categorized into two color versions:

The logotype is in Midea Blue or white.

Brand Collaborations Logo Lockup Don’ts
Brand Collaboration
Layout Overview

The brand collaboration layout is adapted from standard brand-led communication formats, with partnership logo lockups added as distinct overlay elements to ensure clear co-brand communication. Partnership logos used on advertising pages fall into two variants: Midea logos with blue square container (Standard) and Midea logos without blue square container (Brand-led).

Logo Lockup Placement
strandard layout 

The Partnership logo lockups may be placed anywhere within the safety frame of the image panel with no fxed size restriction. For further details on other elements, please refer to the chapter “Layout Principles”.

brand led layout

The partnership logo lockup is placed within the image panel, with no mandatory requirements for its height. For further details on other elements, refer to the Layout Principles chapter.

Layout Principle for Brand Collaborations Don’ts
Channel Partner Logo Layout

When the channel partnership logos need to be placed on the layout, a full-width white bar shall be arranged at the bottom of the creative. The height of the bar accounts for 10%–20% of the total image height to accommodate partner logos and supporting information.

Second layout option for wide-format horizontal assets. The Midea brand block is placed on the left, main creative content sits in the center, and channel partner logos are positioned on the right. Observe a 7% safe margin on all four sides. This layout applies to materials with a 1:4 horizontal ratio.

Layout solution for vertical-format assets. The Midea blue brand block sits at the top of the frame, main creative content occupies the middle section, and channel partner logos are aligned at the bottom. Keep a 7% safe margin across all edges. Suitable for vertical posters, social-media vertical ads and print materials in A-size, 2:1 and other vertical aspect ratios.

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