minium size & safe space

The clearspace defines the minimum required distance between the Midea partnership logo and all other design elements (including typography, graphics, and imagery) to ensure clarity and prominence. It is measured on all sides by the height of the lowercase letters in the Midea logotype. No elements may enter this zone.

The lockup’s minimum size is 7mm in height for print and 35px for digital to ensure legibility across formats.

For specific partnership lockup configurations, please refer to the Logo section of this guideline.

The logo lockup is categorized into two color versions:

The logotype is in Midea Blue or white.

The brand collaboration layout is adapted from the standard and brand-led communication formats, with the collaboration logo lockup added as a distinct overlay element to ensure clear co-branding communication.

strandard layout 

The partnership logo lockup is placed within the image panel as an additional element. Its height must be half that of the Midea brandmark, positioned top-aligned at half the margin height and right-aligned to the margin in the top-right image area. For further details on other elements, refer to the Layout Principles chapter.

brand led layout

The partnership logo lockup is placed within the image panel as an additional element. Its height must be half that of the Midea logotype, positioned top-aligned at half the margin height and right-aligned to the margin in the top-right image area. For further details on other elements, refer to the Layout Principles chapter.

Additional logo

When applying the partnership logo lockup, it must be positioned in the bottom right corner of the image panel, situated directly above the slogan.

Placement Guidance

• Alignment: Ensure the lockup is right-aligned with the slogan for a clean vertical axis.
• Clear Space: Maintain sufcient distance from the primary Midea brandmark to avoid visual clutter.
• Balance: Adhere to the established proportion principles to ensure a balanced relationship between the partnership lockupand the overall composition.