Product Specifications

Product specifications are relevant specifications that we communicate on our touch points. These may require local adaptation. Product specifications play an important role when a consumer compares products.

Product specification structure

Chapters

Design and finish / Technical specifications / General specifications / Weight and dimensions

Specification item

Within each specification chapter you can list specification items. Such as: Capacity, Colour, Product dimensions, Body material

Punctuation

Do not use punctuation in consumer facing specifications items. Do not end the item with a colon (‘:’).

Use Arabic numerals (1, 2, 3 etc.) for values. If values are rounded up, you may have to notify this in a disclaimer.

Example – CoolTouch Kettle

Example – Front Load Washing Machine