Product name

• Capitalize the first letter of each word.
• Keep it under 200 characters
• Do not capitalize conjunctions (and, or, for), articles (the, a, an), or prepositions with fewer than five letters (in, on, over, with).
• Use numerals (2 instead of two).
• State the number of items in a bundled product (pack of 10).
• Use only standard text, since special characters or symbols like © will not display in the title.
• Do not include price and quantity or promotional messages, such as “sale” or “free ship.”. Also no subjective commentary, such as “Hot Item,” or “Best Seller.”
• Do not use ALL CAPS

RTB’s

• List features in order of importance and highlight the top three to five features that you want customers to consider
• Begin each RTB sentence point with a capital letter
• Write in fragments and do not include ending punctuation
• Separate phrases in one bullet with semicolons
• Do not include promotional and pricing information
• Do not include shipping or company

Product description

• Detailed product description of 150 – 500 characters
• Describe the major product features, and what the product can be used for
• Include accurate dimensions, care instructions, and warranty information
• Use correct grammar, punctuation, and complete sentences
• Do not include any of the following types of information: 

*This checklist is cross-checked with Amazon & Magento style guide requirements