Additional information can further strengthen our product propositions.

‘New’ capture
Take into account that some market s have certain regulations for the period a ‘new’ violator  can carry out. Some countries have a maximum of 12 months after the launch.

Review and test results
Research has shown that consumer reviews and independent product tests can influence the buying decision.

Awards
Awards such as design awards can provide endorsement to our products. When noting an award use the official name of the award and the rules of the award organization.  Add a quote of the jury when possible.

Claims

Claims, eg about market share or performance claims can enhance the strengths of our offering. It must be ensured that required substantiation is in place.. Check Euromonitor bought claims and guidelines for implementation on Midea brand book.