Product Description

The product description text should explain the top key RTB’s and what the product can be used for. This text must be conversational, friendly and straightforward.

Don’t overdo technical specifications.

Since the product description text is designed to explain the product in layman’s terms it is particularly important to avoid simply listing the technical specifications. Include a few key specifications if they are relevant but be sure to explain these clearly and don’t overdo it. Save the full product specification for the features and commercial specs.

A product description text is one paragraph of running text and may not contain white lines or bullet points.

The product description text should contain at least 3 sentences.

Example – Compact Refrigerator
1. Combine the Midea brand and product category/segment with the product promise in one sentence.

The Midea compact refrigerator not only keeps your favourite food perfectly fresh for longer, but its manual defrost setting allows you to clean whenever you want for best cooling and food preservation

2. Elaborate on the key RTB's from the opening sentence or mention other features together with their benefits.
Easily set the internal temperature according to your needs, 
For similar products, the product promise can be the same. In this case, focus on the differentiating product feature(s) in the second sentence. With this we avoid that too many product description texts are alike.
3. Mention a secondary benefit of a different kind or make a statement that supports the main benefit.

and simply adjust the leg height as this compact cooler fits perfectly in any kitchen.

Example Product Description Text Compact Refrigerator

The Midea compact refrigerator not only keeps your favourite food perfectly fresh for longer, but it's manual defrost setting allows you to clean whenever you want for best cooling and food preservation. Easily set the internal temperature according to your needs, and simply adjust the leg height as this compact cooler fits perfectly in any kitchen.

Example Air-conditioning product description – PremierHyper
1. Midea brand + product category/segment + product promise.

The 9K Premier Hyper Series Mini-Split systems is a smart choice for your home.

2. Elaboration on the key RTB's from the opening sentence.

With heating output capacity down to -22F, and an energy star rating, you'll save on utility bills - without compromising on comfort.

3. Secondary benefit of a different kind or statement that supports the main benefit.

Universal Matching allows for the modular install of up to 5 indoor units for every outdoor unit, and the two-way drainage system means you can operate the unit efficiently every time.

Full Product Description Text

The 9K PremierHyper Series Mini-Split systems is a smart choice for your home. With heating output capacity down to - 22F, and an energy star rating, you'll save on utility bills - without compromising on comfort. Universal Matching allows for the modular install of up to 5 indoor units for every outdoor unit, and the two-way drainage system means you can operate the unit efficiently every time.

Example Kettle Product Description – CoolTouch
1. Midea brand + product category/segment + product promise.

Always safe to touch. The Midea Kettle CoolTouch Series with DoubleWall technology prevents heat transfer from the inside to the outside.

2. Elaboration on the key RTB's from the opening sentence or mention other features together with their benefits.

It's advanced insulation system does not only make your kettle safe to use, it is also more efficient retaining 30% more heat inside.

3. Secondary benefit of a different kind or statement that supports the main benefit.

The insulation system also reduces operating sound of the kettle significantly.

Full Product Description Text

Always safe to touch. The Midea Kettle CoolTouch Series with DoubleWall technology prevents heat transfer from the inside to the outside. It's advanced insulation system does not only make your kettle safe to use, it is also more efficient retaining 30% more heat inside. The insulation system also reduces operating sound of the kettle significantly.