Our video is a storytelling platform to showcase day-to-day life scenes of our consumers using our products. It is product-centric and depicts how the product is integrated into our consumers’ lives to create a better life—a life that is Simply Ideal.
| Product shot | Product functions | Product experience | End benefts | People’s emotion |
| The scenes depict the product in a real home environment, either showing the surroundings or an up-close view. It showcases the design lines of the product, unobstructed and in focus. | The scenes depict the overall features and functions of our product. This includes close-ups of the washing machine dial, the vacuum cleaner spinner, and the coffee machine in the middle of brewing. |
The scenes depict people’s interaction with our product. This shows how easily the product fits into our consumers’ homes while fulfilling their everyday needs. | The scenes depict the overall end result of using our products. For example, a scene could depict clean utensils and plates, freshly laundered clothes, perfectly brewed coffee, or a spotless home environment. | These scenes depict people’s expressions and feelings after using our product, showcasing the fulfillment they experience. These are the only shots of people, and they should depict real emotions and contentment. |
When filming, the video is captured in RAW format. The colors need to be adjusted to ensure a consistent look across all clips.
Music option 1
Music option 2
When shooting video, the shooting principles needs to be applied to the overall look of the video. This includes but not limited to, environment,casting, styling and the overall tonality of the video style.
Disclaimer.
By utilizing image search and AI, we can consistently align our imagery with Midea´s brand look and feel, ensuring our visual communications are authentic and consistent. This approach enhances our storytelling. None of the imagery, with the exception of the imagery photographed by Midea are to be used publicly. They are used to serve as references to create future imagery.
Overview
The overview of the shooting principles showcase the similar points that both shared between the authentic scenarios as well as the studio scenarios.
