The primary brand palette features Midea Blue, which is the primary color of our brandmark. White is the primary color for the logotype, panels, and text information on images and darker backgrounds.. While black is reserved for text on lighter backgrounds. Midea Mid-Grey functions as the supporting graphic line color.

The secondary color palette is derived from Midea Blue and Black, offering alternative tones primarily used for certain applications such as:

- Primary styling tones including clothes and interiors.

- Background for image collages.

- Digital applications background such as PPT and icons active and inactive state.

- Printer limitations.

When expanding or choosing one of the tints from Midea Blue as well as Black for styling, ensure that the tone still fits the overall image look.

Light versions

The proportions of our color palette can be utilized to showcase our design principles in a cohesive manner. In the examples below, the Midea Blue and White are leading the overall look and feel of the brand.

Dark versions

In the dark versions, the Midea Blue and Midea Deep Blue are leading the overall look and feel of the brand.

Dark color version is used for: 

– Product tech features to present technical visualizations.

– Product studio shot to to make it stand out clearly against information panel.