Video Intro, Video Outro and Motion Graphic Introduction

Video intro animation

The video intro is essential across all Midea video communications. It ensures a consistent and optimized brand presence at the beginning of every video.

When applied, the opening frame must be simple and clean, without complex backgrounds or excessive motion.

The video outro is essential across all Midea video communications. It ensures a consistent and optimized brand appearance at the conclusion of every video.

The outro consists of:

The Midea logotype fading in over a white background.
An animated supporting graphic and slogan.

A fnal fade-to-white transition that smoothly concludes the flm.

During the outro sequence, no additional cuts or scene changes are permitted, in order to maintain visual continuity and avoid disruption.

Typography Animation

Typography animation overview

The use of animated typography in videos is essential for our communications, including feature descriptions, highlights, and titles/subtitles. Each animation style follows defined principles.

Feature descriptions

Feature descriptions are used to explain product details and functions clearly in video content. They should be concise, visually synchronized, and support viewer comprehension without overwhelming the scene. 

  • Headline

    Font Gotham Book Size 4% of the format’s shortest side (f) 60pt (1920x1080) 120pt (3840x2160) Length One line maximum 6 words within the safe area Position Bottom left of the format Safe area 9% of the format’s shortest side (f)

  • Headline + bodycopy

    Font Headline: Gotham Bold Sub-headline: Gotham Light Size Headline: 4% of the format’s shortest side (f) 60pt (1920x1080); 120pt (3840x2160) Headline: 3% of the format’s shortest side (f) 44pt (1920x1080); 88pt (3840x2160) Distance between headline and sub-headline: 3.5%f leading for sub-headline: 110% of the sub-headline font size. Length Headline: One line maximum 6 words Sub-headline: Maximum 2 lines Position Bottom left within the safe area

Feature highlights

Feature highlights are used to spotlight the key selling points of the product. They are typically positioned flexibly above the corresponding product feature.

Supers

Supers are used to establish or enhance the mood of a video, typically in brand-led content or partnership promotions. They are aligned to the center of the frame, with key words or phrases emphasized using a medium font weight for clear visual impact.

Subtitles

Subtitles provide accessible and clear text narration or dialogue support in videos. They should be legible, synchronized with audio, and consistently styled to ensure readability without distracting from the visual content.

Font
Gotham Book

Size
2.5% of the format’s shortest side (f)
36pt (1920x1080)
72pt (3840x2160)

Length
Maximum one line within the safe area

Position
Bottom center of the format

Safe area
Horizontal: 25% of the format’s shortest side
Vertical: 7% of the format’s shortest side

Type animation don’ts

Slogan and supporting graphic animation

Slogan and supporting graphic animation is suitable for video promotions, events, and social media content.

The motion is clean and simple: the supporting graphic slides in from the left of the frame, while the slogan slides out layered beneath it.

  • Frame 1

    The supporting graphic appears and shifts from the left of the format.

  • Frame 2

    The supporting graphic continues to move from left to right, while the slogan slides out beneath its blue square and moves to the right in sync.

  • Frame 3

    Animation completed.

Motion for ads (long)

When opportunities arise for digital billboards with animation capability, the layout may be enhanced with motion to create richer, more engaging communication. The standard animated version is presented in the following frame sequence.

  • Frame 1

    The image slides in from the bottom of the layout to designated position.

  • Frame 2

    Midea brandmark appears and slides in from the top of the format.

  • Frame 3

    Headline appears with typing effect.

  • Frame 4

    The slogan and supporting graphic start to move inside from the left of the panel.

  • Frame 5

    The slogan and supporting graphic move to the end of the panel.

  • Frame 6 (optional)

    Product image appears on the bottom left of the format.

Motion for ads (short)

When opportunities arise for digital billboards with animation capability, the layout may be enhanced with motion to create richer, more engaging communication. The short animated version is presented in the following frame sequence.

  • Frame 1

    The image and Midea brandmark appeasr from both end of the format.

  • Frame 2

    Headline and the slogan and supporting graphic appear at the same time.

  • Frame 3 (optional)

    The product image appears afterwards.

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