The overall appearance of our talent is always relaxed yet contemporary; they should feel at ease within our imagery. Their faces should exude charm and approachability. With their natural beauty, they enhance the positive vibe and character of the story. When featuring more than one person, ensure the chemistry and interactions between them are believable.

Our talent is always neat and well-groomed. Both men and women should maintain a clean, ft, and attractive appearance that remains believable. They represent the aspirational yet relatable look of our core target audience.

When selecting talent for diferent regions to best refect each market, ensure they embody a natural, relaxed personality and maintain neat, clean grooming.

The materials of the clothing look and feel light. The attire itself is free of unnecessary details or props that might detract from the talent. It is perfectly suited for a spring and summer look, refecting the efortless lightness that Midea products bring to our audience.

Overall clothing should feel relaxed and comfortable to suit a daily home environment. The attire must be believable, showcasing our talent enjoying everyday moments at home with Midea products. Clothing should not be too tight or restrictive, and it must be culturally appropriate for the target market.

Our predominant look consists of neutral, light colors. When styling multiple talents in a single shot, ensure the primary palette remains light—using shades such as white, ivory, light grey, beige, or cream. Pairing these with a hint of blue, such as a light blue sweater or denim, provides a tasteful touch of color while maintaining a balanced overall aesthetic.

Product interactions must be believable. Prioritize the narrative between the talent to ensure genuine chemistry, and use the product naturally to enhance the story.

The talent’s facial expressions need to showcase a positive, happy, and relaxed mood. This refects a more optimistic outlook when using the product.

When featuring the product, ensure its usage is accurate. This means hand gestures should relate directly to how the product is actually operated in a real-life scenario.

The home environment is always clean and spacious. This creates a clear focal point for our products. The overall aesthetic feels contemporary, modern, bright, and inviting.

The overall look of the furniture focuses on beautiful design with clean lines. It reinforces the design aesthetic of the home while complementing—rather than detracting from—Midea’s product design. Prioritize minimalist, linear furniture.

Choose cabinetry with simple designs and smooth matte textures. Ensure a well-organized, structured appearance that follows a clean, grid-like layout.

Angles such as a slight high-angle or a $3/4$ view are encouraged to showcase the product’s depth and dimensions. These perspectives should be used to display the product in a dynamic and engaging manner, while ensuring it remains clear and recognizable.

Ensure that the photography angles are simple and rational. The product should be displayed from perspectives that showcase the front and profle views without any distortion to the design.

When using multiple rational angles, ensure the product’s dimensions are accentuated so that the product remains the clear highlight of the image.

The overall image appears bright and optimistic due to the lighting. The light is never fat and always provides enough detailed contrast in shadows across skin tones, clothing, and the environment.

Whenever possible, incorporate warm natural lighting to add warmth to the overall image. This natural light emphasizes the realistic home environment that defnes the Midea home.

Under realistic lighting, our product captures the refections and details of its surroundings. The product never appears fat, as there is always sufcient contrast across its surfaces to define its form.

Our neutrals are never cold. With natural lighting, the overall appearance of the home environment should feel welcoming and never “sterile” colorations. The neutral colors are the primary look of our home environment, representing the cleanliness and uncluttered appearance of the overall environment, and creating a clear focus towards the product itself.

Subtle blue accents are incorporated into the styling and interior, though the volume must be carefully controlled. Blue should be used sparingly in furnishings and decor, rather than as a primary color. Neutral tones may include a hint of blue—such as a dark blue-grey—similar to the wardrobe worn by the female talent.

When selecting neutral colors for the environment, prioritize contrasting tones to diferentiate the furniture from the background. This contrast adds necessary texture and depth to the overall image.

Lighting on materials such as glass must be subtle, providing just a hint of refection to defne the surface. The product should appear clear and crisp, maintaining a realistic and high-defnition look.

Metallic textures should feature detailed contrast to showcase the product’s refective nature while maintaining a predominantly matte appearance. This subtle fnish ensures the product harmonizes with the environment without distracting from the overall scenario.

In close-up product shots, surfaces must appear clean and textured. Avoid overtly grainy, fat, or shiny plastic fnishes. Ensure the product has a suffcient interplay of shadow to showcase its form and dimensionality in a clear, realistic manner.

Capture shooting angles that showcase the product in authentic, real-life situations. The environment should maintain a light grey tonal foundation to enhance clarity and ensure the product remains sharp, clear, and instantly recognizable from every perspective.

Ensure that all product photography utilizes simple, rational angles. The product should be captured from front and profle perspectives that showcase the design without any lens distortion, preserving the geometric integrity of the product’s form.

Use rational angles to accentuate the product’s dimensionality, ensuring it remains the focal point of every shot. Each angle must be purposeful, highlighting specifc features while capturing the product’s overall design with clarity.

The lighting on plastic materials is never overtly shiny between the highlights and the shadows. It emphasizes the overall design shape without detracting from the product.

The shadows in studio shots are always subtle and soft. They enhance the dimension of the product and do not distract from the overall clean, simple look of our studio shots.

For metallic materials, the highlights and shadows should be subtle - just enough to showcase the grain texture of the metal. Avoid strong lighting on metallic surfaces to prevent the material from feeling too chromatic or overly refective.