The Elements of POP Design 2.0 – Smart Products

These 8 elements must be included in each Midea smart product POP:

1. Midea Logo
2. Identity Bar
3. Key Visual (Image)
4. Headline
5. Subhead
6. Icons & Feature Descriptors
7. Blue Brushed Metal Background
8. SmartHome Icon + Co-Brand Label

Scenario 1 – Smart product features are priority

In this version of the product sticker, the headline and body copy will highlight only smart features.

For the vertical product sticker, the SmartHome Icon and co-brand labels will be placed just below the body copy as the first feature point.

Please ensure a clear space of 3X between the body copy and the SmartHome Icon and co-brand labels.

Similarly, for the horizontal product sticker, the SmartHome Icon and co-brand labels will be placed on the left as the first feature point.

SmartHome Icon only

 

 

SmartHome Icon + 1 co-brand label



 

SmartHome Icon + 2 co-brand labels



 

SmartHome Icon + 3 co-brand labels



 

SmartHome Icon + 4 co-brand labels



Scenario 2 – Smart product features are secondary

In this version of the product sticker, the headline and body copy are not focused on a smart feature. However, it should still be clearly shown that this is a smart product.

For the vertical product sticker, the SmartHome Icon and co-brand labels will still be placed just below the body copy.

Please ensure a clear space of 3X between the body copy and the SmartHome Icon and co-brand labels.

For the horizontal product sticker, the SmartHome Icon and co-brand labels will still be placed on the left.

SmartHome Icon only



 

SmartHome Icon + 1 co-brand label



  SmartHome Icon + 2 co-brand label



 

SmartHome Icon + 3 co-brand labels



 

SmartHome Icon + 4 co-brand labels



Scenario 3 – Smart product features are a good to have

This version of the product sticker is not focused on the smart features.

For the vertical product sticker, the SmartHome Icon and co-brand labels will be placed at the bottom of the product features list.

Please ensure a clear space of 3X between the Midea Framed Partner Lockup and the SmartHome Icon and co-brand labels.

For the horizontal product sticker, the SmartHome Icon and co-brand labels will be placed on the far right.

SmartHome Icon only



 

SmartHome Icon + 1 co-brand label



 

SmartHome Icon + 2 co-brand label



 

SmartHome Icon + 3 co-brand labels



 

SmartHome Icon + 4 co-brand labels



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