It is critical that we all know how to pronounce our brand in a standard, uniform way.

Sometimes you need to translate the brand name into a local language, to say it in the same way as we would want our guest to talk about us with their friends.

Without knowing the standard pronunciation, people won’t know that it’s the Midea brand being discussed, and our guest won’t be able to share any nice Midea brand stories.

So now, let’s please say “Midea.”

[ Mɑɪ’dɪɑ ]