POSMs for Midea smart products will always feature the SmartHome Icon.

In addition, the SmartHome Icon can also appear with up to 4 co-brand labels in either a horizontal or vertical format.

As a general rule, please use the format (vertical or horizontal) that ensures maximum legibility in the space
that you are working with.

SmartHome Icon

SmartHome Icon + co-brand labels (Vertical)

SmartHome Icon + co-brand labels (Horizontal)

The size of the SmartHome Icon will always be 30% of the height of the Tab Block logo.

Large Format POSM

When the SmartHome Icon is stacked vertically with 2 or 3 co-brands on large format POSMS (e.g.LED Panels, RFID Gate Sleeves, Escalator Stickers), the total size will always be 60% of the height of the Tab Block logo. Note that only the 2 and 3 co-brand versions can be stacked vertically.

SmartHome Icon + 1 co-brand label

SmartHome Icon + 2 co-brand labels

SmartHome Icon + 3 co-brand labels

SmartHome Icon + 4 co-brand labels

Small Format POSM

For small format POSMs (e.g. Product Stickers, Wobblers, Tent Cards), the Tab Block logo is not applicable. In such instances, when the SmartHome Icon is stacked vertically with 2 or 3 co-brand labels, the total size will be 200% of the height of the Midea circle in the main Midea logo. Note that only the 2 and 3 co-brand versions can be stacked vertically.

SmartHome Icon + 2 co-brand labels

SmartHome Icon + 3 co-brand labels

SmartHome Icon + 4 co-brand labels

Large Format POSM

When the SmartHome Icon appears with the co-brand labels arranged horizontally on large format POSMS (e.g. LED Panels, RFID Gate Sleeves, Escalator Stickers), the size of the SmartHome Icon will always be 30% of the height of the Tab Block logo.

SmartHome Icon + 2 co-brand labels

SmartHome Icon + 3 co-brand labels

SmartHome Icon + 4 co-brand labels

Small Format POSM

For small format POSMs (e.g. Product Stickers, Wobblers, Tent Cards), the Tab Block logo is not applicable. In such instances, the size of the SmartHome Icon and co-brand labels will be determined by matching the height of the Midea circle in the SmartHome Icon with the height of the Midea circle in the main Midea logo.

SmartHome Icon + 1 co-brand label

SmartHome Icon + 2 co-brand labels

SmartHome Icon + 3 co-brand labels

SmartHome Icon + 4 co-brand labels

A minimum space around the SmartHome Icon and co-brand labels should be kept clear of other graphics. The clear space is based on the grey SmartHome icon which is 50% of the height of the SmartHome Icon.

Vertical version clear space

Horizontal version clear space

The SmartHome Icon will always highlight the key smart feature of each product below the app name. The character limit for the smart feature is 16.