The Midea Smart Product In-Store Display Guidelines present new standards and principles to highlight smart products. The guideline demonstrates the appropriate use of design components and suggests various in-store applications for di erent product categories.

To preserve the integrity of our brand, the specifications have been developed to uphold the aesthetic standards and keep our brand identity distinctive and consistent across the globe, elevating brand recognition and encapsulating our quality of work and value. 

1.1 BASIC

Wobbler

Application on different products

1.2 ADVANCE

Acrylic Tag

POSMs for Midea smart products will always feature the SmartHome icon.

Application on different products

Adhesive Mounts Instructions

Apply the mount to a smooth and clean surface. A textured surface or any imperfections to a smooth surface can keep the adhesive from making a strong bond. Firmly press the mount into place ensuring full contact over the entire surface area. Be sure to apply the mount at room temperature, and also allow at least 24 hours for the mount to properly adhere to the surface.

To remove the adhesive mounts, it is recommended to use a hairdryer or heat gun to soften the adhesive and slowly peel it back. Please note that you will not be able to reuse an adhesive mount once you remove it.

→The visual above illustrates the placement guide for different product category using Advance Smart Product Tag (acrylic tag) as an example. The placement applies the same to Basic Smart Product Tag (wobbler).

3.1 GOOD VS BEST

→The illustration is an example using Advance Smart Product Tag (acrylic tag) which has the same application as Basic Smart Product Tag (wobbler).

3.2 SMART PRODUCT BASE SPECIFICATIONS

Major Domestic Appliances

Washing Machine | Dryer | Dishwasher

Small Domestic Appliance

Handheld Vacuum Cleaner

Small Domestic Appliances

Standing Fan | Water Dispenser

Small Kitchen Appliances (Small)

Electric Jug Kettle | 3L Water Purifier

Small Kitchen Appliances (Medium)

Rice Cooker | Pressure Cooker | Air Fryer | Toaster Oven | Multi Cooker

Small Kitchen Appliance (Big)

Microwave Oven

Major Kitchen Appliance

2-Doors Refrigerator

Icon and SMART text on Smart Product Base

Major Kitchen Appliance

Side-by-Side Refrigerator

Icon and SMART text on Smart Product Base

Side-by-Side Refrigerator

Material

Die-cut White Vinyl Text

1. ‘SMART’ text height to follow 42% of 75mm base height Font: Gotham Bold
2. Text should be vertically center align within the top 75mm height of the base and centralized horizontally to the full width of the base.

Major Domestic Appliances

Split Air-conditioner System

Small Domestic Appliance

Water Heater

Icon and SMART text on wall mounted Smart Product Base

Air-conditioner | Water Heater

4.1 GOOD

→Major Domestic Appliances Island                         →Small Domestic Appliances Island                      →Small Kitchen Appliances Island

→Refrigerator Wall Bay

4.2 BEST

→Major Domestic Appliances Island                         →Small Domestic Appliances Island                      →Small Kitchen Appliances Island

→Refrigerator Wall Bay