Majority of the consumers felt lost after they brought home our smart home appliances because they do not see clear instructions on how to install the smart app and activate the smart product.

The objectives of the "Quick Start Guide" and "Welcome Card" aim to create a surprisingly friendly journey for our consumers from the moment they purchase our smart product.

Objectives:

1. To ensure a seamless journey for our consumers from the moment they open up the packaging to the moment they start using the smart product with the smart features activated.
2. To drive downloads for our SmartHome app.