1. Logo Usage Guidelines

Clear Space and Minimum Size‌

All fixture logo application in the retail store uses the Lozenge Block logo. The clear space is designed by "d" which is established by the height of the "d".

2. Logo Color Appliation

The store design uses a standard colour system in its visual identification. The most essential color are Midea Blue and White and they must be defined using the exact values shown here.

3. Principles for Using Standard Storefront

Storefront Signage‌
Storefront sizes can vary greatly from store to store, so the size of your storefront signage needs to be adjusted accordingly. Some basic size ratios have been developed to help ensure the visibility and effectiveness of your storefront signage.

‌Logo Usage Principle‌
All fixture logo application in the retail store uses the Lozenge Block logo. The height of the logo is "H +1/10 H". The logo must be centralized and clear space is designed by "H".

Midea text are die-cut illuminated letterforms, made with 10mm acrylic, pop out from the centrally placed blue lightbox.

3.1 Standard Storefront Application Specifications

As one of the core carriers of brand image, the correct use of specifications is extremely important for brand image enhancement. Please find the appropriate standards before production and strictly follow the standards.

  1. 1. External door height: No external door length-width ratio (i.e. H:L). Store signage (size specification): Height is H +1/10H.
  2. 2. LOGO should be horizontally centered.
  3. 3. Black is aluminum-plastic composite board, and Midea blue is epoxy paint.

3.2 Standard Storefront - (H:L=1:7)

‌Standard storefront: less than 2 meters (H:L=1:7)‌

‌1. Signboard size‌: Height is H +1/10H

‌2. LOGO‌ should be horizontally centered

‌3. The black one is aluminum-plastic composite panel, and the midea blue one is epoxy paint

 

3.3 Standard Storefront - (H:L=1:6)

‌Standard storefront: less than 2 meters (H:L=1:6)‌

‌1. Signboard size‌: Height is H +1/10H

2‌. LOGO‌ should be horizontally centered

3‌. The black one is aluminum-plastic composite panel, and the midea blue one is epoxy paint

3.4 Standard Storefront - (H:L=1:5)

‌Standard storefront: less than 2 meters (H:L=1:5)‌

1‌. Signboard size‌: Height is H +1/10H

2‌. LOGO‌ should be horizontally centered

3‌. The black one is aluminum-plastic composite panel, and the midea blue one is epoxy paint

3.5 Standard Storefront - (H:L=1:4)

‌Standard storefront: less than 2 meters (H:L=1:4)‌

1‌. Signboard size‌: Height is H +1/10H

2‌. LOGO‌ should be horizontally centered

3‌. The black one is aluminum-plastic composite panel, and the midea blue one is epoxy paint

3.6 Standard Storefront - (H:L=1:3)

‌Standard storefront: less than 2 meters (H:L=1:3)‌

1‌. Signboard size‌: Height is H +1/10H

2‌. LOGO‌ should be horizontally centered

3‌. The black one is aluminum-plastic composite panel, and the midea blue one is epoxy paint

3.7 Standard Storefront - L -Shaped Storefont

L-shaped corner storefront, the ratio of the front and side can be based on the actual situation on site, this is an example

 

1‌. Signboard size‌: Height is H +1/10H

2‌. LOGO‌ should be horizontally centered

3‌. Black  is aluminum-plastic composite board, Midea blue one is epoxy paint

3.8 Standard Storefront - Store Name And Number Specifications

‌Specifications For Using Store Name And Number‌

As one of the core carriers of brand image, the correct use of specifications is extremely important for brand image enhancement. Please find the appropriate standard before production and strictly follow the standard.

The store name and number are located at the ‌lower right position of the standard storefront‌, and the font height is ‌0.6 H +1/10 H‌. The store name and number can be used separately according to market needs.

In case of special circumstances or incomplete specifications, please consult the ‌Si manual customizer‌.

Font Height Design Reference

When H:L=1:4

When the LOGO height is 0.6H
The font height of "Brand Store" is 0.06H

Font Height Design Reference

When H:L=1:6

When the LOGO height is 0.6H
The font height of "Brand Store" is 0.06H

3.9 Standard Storefront - Store Name And Number Specifications

Store Name And Number Usage Guidelines

  1. 1. The store name and number are located at the lower right corner of the standard storefront, and the font height is 0.6 H +1/10 H.
  2. 2. The name and number can be used separately according to market needs.
  3. 3. Font technology: Spray white paint on sheet metal and paste.

4. Special Storefront Application Specifications

As one of the core carriers of brand image, the correct use of doorheads is extremely important to enhance the brand image.

Please find the appropriate standards before production and strictly follow the standards.

1. Different logo sizes are corresponding to different height ratios of the exterior storefront.
2. The store sianage should be centered both vertically and horizontally
3. Midea's blue material is aluminum-plastic composite board; Midea's LOGO luminous characters: 1mm stainless steel metal surround.
LOGO thickness is 80mm, and the surface is 8mm white acrylic board + plastic resin glue.

4.1 Special Storefront

Special storefront: storefront ratio (H:L=1:2)

4.2 Special Storefront

Special storefront: storefront ratio (H:L=1:1.5)

4.3 Special Storefront

Special storefront: storefront ratio (H:L=1:1)

4.4 Special Storefront - Store Name And Number Specifications

Specifications For Using Store Name And Numbers

As one of the core carriers of brand image, the correct use of specifications is extremely important for brand image enhancement. Please find the appropriate standard before production and strictly follow the standard.

The store name and number are located at the lower right position of the standard storefront, and the font height is 0.8 X H +10 (H is a number).

In case of special circumstances or incomplete specifications, please consult the SI manual customize.

‌Font Height Design Reference‌

‌When H:L=1:2‌

When the LOGO height is 0.4H, the font height of "Brand Store" is ‌0.04H‌.

‌Font Height Design Reference‌‌

When H:L=1:21

When the LOGO height is 0.4H, the font height of "Brand Store" is ‌0.04H‌.

4.5 Special Storefront - Store Name And Number Specifications

‌Store Name And Number Usage Guidelines‌

1. The store name and number are located at the lower right corner of the standard storefront, and the font height is 0.6 H +1/10 H.

2. The name and number can be used separately according to market needs.

3. Font technology: Spray white paint on sheet metal and paste.

5. Special Storefront - No Storefront

As one of the core carriers of brand image , the correct use of storefronts is extremely important to enhance the brand image.

Please find the appropriate standards before production and strictly follow the standards.

1. Different store types correspond to different door logo placement styles

5.1 Special Storefront Double-Doorpost 1

Double doorpost 1:

1. When there is no storefront above the store, the doorposts on both sides can be used to place the LOGO sign and side signs

2. The applicable scenarios are generally street shops and shops within shops

5.2 Special Storefront Double-Doorpost 2

Double doorpost 2：

1. When there is no storefront above the store, the doorposts on both sides can be used to place the LOGO sign and side sign

2. The applicable scenarios are generally street shops and shops within shops

3. In special cases, such as when the store is blocked by the surrounding environment and the store entrance is biased to the side, the doorhead LOGO can be repositioned according to the main traffic channel

5.3 Special Storefront Double-Doorpost 3

Double doorpost 3:

1.  Facing the ultra-high glass curtain wall of the store, the LOGO can be placed on the side, and the Midea LOGO can be hung on the upper right of the glass curtain wall

2. The applicable scene is generally a street store

5.4 Special Storefront Single-Doorpost 

Single doorpost:

1. When there is no storefront above the store, the LOGO signboard can be placed on the doorposts on both sides

2. The applicable scenarios are generally street shops and shops within shops

5.5 Special Storefront-No Storefront

No door:

1. When there is no storefront above the store and there is no condition to place the logo on the side pillars on both sides, you can set up a logo hanger in the store

2. The applicable scenarios are generally street shops and stores within store

5.6 Special Storefront-Storefront Between Doorpost

Storefront between doorpost:

1. When there is no storefront above the store, you can use the space between columns to place the sign

2. The applicable scene is generally a street store