Brand Store

2.1 Store Entrance

The brand store entrance features a sleek, clean-lined design that draws attention even from afar. At its center, the store facade showcases the logo signage prominently positioned against a refined grey background. This modern and distinctive branding not only enhancs visual recognition but also seamlessly integrates with the store's overall logo applications and colour palette.

2.2 Residential Air Conditioner

The Residential Air Conditioner displays are strategically placed near the entrance to highlight its state-of-the-art technology. The thoughtfulLy designed planogram within this area categorizes the various types of air conditioners, with clear labeling above each product display. This layout not only maximizes visibility but also enhances customer engagement, providing a seamless experience as customers explore Midea's comprehensive range of cooling solutions.

2.3 Commercial Air Conditioner

In addition to our residential offerings, the store also features a dedicated section for Light-Commercial AC and VRF systems. This area is carefully designed to showcase advanced climate control solutions that provide comprehensive cooling for small to medium-sized workspaces and business premises.

2.4 Refrigerator

The hero display highlights Midea's latest technology models, captivating customers with their innovative features. The remaining product displays are tailored to consumer consumption trends, showcasing side-by-side, 4-door, and 2-door refrigerators within each category. Key features are emphasized for easy access and comparison.

2.5 Washing Machine

Washing machines are centrally displayed on an island fixture, allowing an unobstructed view of the surrounding wall bays. The four-sided gondola fixture is designed to showcase a broader range of Midea products, offering customers a comprehensive and accessible display of our washing machine lineup.

2.6 Kitchen Water Heater Appliances

The opposite side of the wall bay is dedicated to showcasing KWHA, MCA, and SDA appliances, with each category clearly defined by lightboxes serving as visual dividers. These lightboxes are strategically placed to highlight key products and seamlessly integrate with the overall product display, enhancing both visibility and organization.

2.7 Vacuum Cleaner Appliances

The vacuum display section is thoughtfully designed with customised stands for each product category. Robotic vacuums are featured on a dedicated dema platform, allowing customers to experience their functionality firsthand. Handheld vacuums are presented with sleek acrylic panels that not ony provide informative content but also serve as stands to keep the products upright and easily accessible. This well-organised layout ensures a clear and engaging display, allowing customers to explore Midea's vacuum range with ease.

2.8 Islands Perspective Views

Smaller kWHA and SDA products are showcased on island displays, designed to maximize retail space while maintaining an open view of the surrounding wall bays. This strategic placement allows for an extensive presentation of compact products without obstructing the flow of the store, enhancing visibility and accessibility for customers.