Information Overview

The information layout on each side of the color box packaging follows the logic of guiding consumers to make purchasing decisions. Different sides have different information functions:

  • The front and back sides display the product appearance, key selling point and brand assets;
  • The left and right sides display product feature image and other information;
  • The top displays Midea brandmark and slogan with supporting graphic.
Information Layout (Front & Back)

Arrange the information on the front and back according to the diagram annotations.

Depending on the actual material conditions and needs of the product, PDs can choose:

  • Version with product feature icons
  • Version with product feature images
Information Layout (Left)

Arrange the information on the left side according to the diagram annotations.

Information Layout (Right)

Arrange the information on the right side according to the diagram annotations.

Information Layout (Top)

Depending on the actual layout of the product packaging, the top is divided into: Single fap, Double fap, Lid with handle, etc.

The placement of Midea brandmark and the slogan with supporting graphic in the center varies slightly according to to the different layouts of the top.