All text on the packaging should use Gotham family fonts, whenever the language permits; Use book and medium weights to distinguish between different levels of information, the font sizes of different levels of information follow a fixed ratio;
The key selling point & product name combination height is 12% of the front height; The minimum font size is set to 12pt.
/font-and-language/1-Font-specifications.png)
When Gotham fonts are not available in the required language, Noto Sans may be used as an alternative. Noto Sans is recommended as it is neutral and available in multiple languages.
The key selling point and product name combination height is 15% of the front height; The minimum font size is set to 12pt.
/font-and-language/2-MFS.png)
When Gotham fonts are not available in the required language, Noto Sans may be used as an alternative. Noto Sans is recommended as it is neutral and available in multiple languages.
The key selling point and product name combination height is 15% of the front height; The minimum font size is set to 12pt.
/font-and-language/3-Multilingual-Application.png)