Deep Blue White Ratio Setting Steps

To set the blue-white visual design of the packaging:

Step 1: Define the packaging type based on the front length-to-height ratio;

Step 2: Set the deep blue bar width according to the each type’s deep blue white ratio.

Deep Blue White Ratio (Conventional)

When the length and height of the front of the packaging satisfies the relationship of 0.5X Length < Height < 2X Length, we define this type of packaging as Conventional

The width of the deep blue bar design is 23% of the length of the front view. 

Deep Blue Ratio (Vertical)

When the length and height of the front of the packaging satisfy the relationship Height ≥2X Length, we define this type of packaging as Vertical

The width of the deep blue bar design is 38% of the length of the front view. 

Deep Blue Ratio (Horizontal)

When the length and height of the front of the packaging satisfy the relationship Height ≤ 0.5X Length, we define this type of packaging as Horizontal.

The width of the deep blue bar design is 20% of the length of the front view.