On August 22, 2023, Midea announced Erling Haaland as its official Global Brand Ambassador.
This ambassador agreement is an extension of Midea’s Official Partnership with Manchester City.
Global Press Release
https://www.midea.com/global/news/erling-haaland-becomes-midea-brand-ambassador
Global Launch Video
Erling Braut Haaland, born in Leeds on 21 July 2000, is a Norwegian professional footballer who plays as a striker for Premier League club Manchester City and the Norway national team.
A natural goalscorer, Haaland joined City from Borussia Dortmund in July 2022. The son of former City player Alfie Haaland, he arrived with a reputation built on prolific spells at Molde FK, Red Bull Salzburg and Dortmund.
Tall, fast, powerful and lethal with both feet, Haaland’s debut season saw him score a record 36 goals in the Premier League – the most ever in a 38-game campaign. He finished with 52 goals in 53 matches and helped City win the Treble: Premier League, FA Cup and UEFA Champions League. He also became only the third player in history – and the first in nine years – to score five goals in a single Champions League game.
In that same season, he broke the record for most goals scored across all competitions by a Premier League player, surpassing both Mohamed Salah and Ruud van Nistelrooy.
He continued his dominance in 2023/24, earning a second consecutive Premier League Golden Boot with 31 goals and guiding City to another league title. Despite injury setbacks in 2024/25, he still finished with 31 goals in all competitions.
In early 2025, Haaland extended his contract with City until 2034 and became one of the squad’s captains. As of June 2026, he has scored over 120 goals for the Club and is Norway’s all-time leading scorer, confirming his status as one of the most prolific strikers of his generation.
Last update: 2025/07/11
1. Partnership Summary
- Contract Designation: "Official Ambassador of Midea"
- Official Public Designation: "Midea Official Brand Ambassador"
2. Ambassador Contract Duration
From 1 July 2023 until 11:59 PM (BST) on 30 June 2026.
3. Exposure Duration (Online/Offline)
Until 11:59 PM (BST) on 30 June 2026
4. Partnership Territory
Global
5. Partnership Usage Rules
- The partnership is contracted under the Midea Home Appliances brand only.
- The usage is not extended to the full Midea Group Holding.
- Only Midea’s OBM (Own Brand Manufacturer) Home Appliance brand is allowed to use the partnership rights.