Content Approval Process

Please review and ensure full compliance with the following regulations.

Failure to properly submit and obtain approvals may result in legal and reputational risks for Midea.

1. Mandatory Pre-Approval Requirement

All programs and promotions, including any associated promotional material, must receive prior approval from Manchester City (and Haaland’s team, in case of Ambassador-only content) before they can go live.

2. Standard Review Timeline
Manchester City is entitled to five (5) working days to provide feedback on all submitted creatives. If earlier feedback is needed (limited to one/month), please flag this clearly in your submission. We will try our best to accommodate your request.

3. Complete Documentation Required
To ensure an efficient review process, the Content Approval Form available below must be completed in full with all requested details.

4. Mandatory Submission Materials
All submissions must include:

a. A draft of all promotional materials using sponsorship assets

b. A complete and accurate English translation of all content (this can be included directly within the Content Approval Form as reference text.)

c. Local promotional Terms & Conditions in English for legal review (if applicable)

5. Consequences of Incomplete Submissions
Incomplete forms or missing documents will result in the submission being returned without review.

6. Submission Contacts

a. Please submit all materials via email, along with the completed form, to Federico Scafato (federico.scafato@midea.com).

b. If Federico is on leave or temporarily unavailable, please forward the same to Edward O’Neill (edward.oneill@midea.com) to obtain support.

Downloads