Content Approval Process

Please review and ensure full compliance with the following regulations.

Failure to properly submit and obtain approvals may result in legal and reputational risks for Midea.

1. Mandatory Pre-Approval Requirement

All programs and promotions, including any associated promotional material, must receive prior approval from Manchester City (and Haaland’s team, in case of Ambassador-only content) before they can go live.

2. Standard Review Timeline
Manchester City is entitled to five (5) working days to provide feedback on all submitted creatives. If earlier feedback is needed (limited to one/month), please flag this by email to Federico Scafato. We will try our best to accommodate your request.

3. Submission Method
Please submit all materials via Content Library, in any folder under the following path:

[Your BU/Region folder] > Midea > Campaign > ManCity > 2025-2026_season

The BMM Team will review the content first before seeking ManCity’s final approval.
Both parties will review the materials directly on the Content Library.

Please do not send marketing materials and approval requests offline (e.g., by email).

4. Mandatory Submission Materials
All submissions must include:

a. A draft of all promotional materials using sponsorship assets

b. A complete and accurate English translation of all content (this can be included directly as a comment on the asset uploaded)

c. Local promotional Terms & Conditions in English for legal review (if applicable)