The product image is a line drawing, based on the product image. It is advised to use a perspective angle, because it provides a better product definition. Always angle the product benefiting the product. The only exceptions is to built-in or flat products as cooktops, where they can be shown in a frontal or top view.
- horizontal axis: 0° to 30°
- vertical axis: 0° to 30°
The product image is always centred on the 2/3 (2/3 X) line from the vertical dimension (X).
Without overlapping the INFO AREA, taking better advantage of the space and respecting the free zone area.
For some markets the product image requires more details and accuracy to the photo effect. In this case we can use a one colour reticulation, using the flexography process.
The same rules are valid to the image angle.
- horizontal axis: 0° to 30°
- vertical axis: 0° to 30°
The design can be optimized for in-store placement purposes by adding a design element which emphasizes the workings of the product.
RAC products are shown in store in the Middle East and therefore implemented an ice mountain in the final packaging design. This to emphasize the cooling effect of the product and referring to their branded ‘Mount’ series.
New design elements requests need to be approved by MIB brand team to insure cross-category consistency.
A request for design elements development can be sent by e-mail with a briefing to MIB brand team:
Send an email to: