Napkin
The napkin serves as a supporting branded item within the exhibition environment.
Logo application should remain minimal and balanced, ensuring functionality and visual cleanliness are prioritized over brand emphasis.
Shopping bag
The shopping bag functions as a supporting branded item for visitor takeaway.
Branding should be minimal and consistent, prioritizing usability and a neutral visual impression.
POP
POP elements are designated for delivering necessary on-site information within the exhibition environment. Messaging should be minimal, informative, and designed to support smooth visitor movement and safe interaction.
Water Bottle
The water bottle serves as a supporting branded item for visitor convenience.
Logo application should be restrained and consistent, avoiding excessive branding or promotional messaging.
Paper Cup
Props
Decoration items and props express the brand’s aesthetic within the space. For scenario environments, select items that are simple, refined, and supportive of the overall atmosphere. Midea blue must only be used as a tone-on-tone accent for point items (e.g., candles, plates), with its visual presence limited to no more than 5% of the space.
Plant
Plants are used as supporting decorative elements within the exhibition space and must not visually compete with the main display products. To maintain a clean and refined visual environment, only plants with simple forms and subdued, natural colors are permitted. Plant colors must not be overly vivid or visually complex.
Furniture
Furniture is a key element in defining the exhibition's atmosphere and brand identity. Selected pieces should feature minimalist designs with natural textures to create a look that is classic, professional, and premium. Midea blue must only be used as an accent color in tone-on-tone shades for point items (e.g., cushions), and its total visual presence must be limited to no more than 5% of the space.
Uniform - Promoter
Promoter uniforms are an important element in communicating the brand image. The standard outfit consists of a navy shirt and light-toned bottoms, creating a look that is classic, casual, and premium. Although designs may vary by region, clothing that wrinkles easily or includes excessive decorative elements should be avoided. High-quality fabrics such as cotton and silk are recommended to express the refined image of Midea.
Uniform - Staff
The standard look is defined by a navy-toned pique shirt with a minimalist logo application, delivering a casual yet unified appearance that conveys neatness and professionalism. The top is paired with light-colored, clean cotton bottoms, and white canvas sneakers to create a comfortable and approachable impression.
