1. Logo Typesetting Rules

The length of the Midea Lozenge Block logo is calculated using the following formula:

 

Length of Board + Width of Board / 10 = Length of Midea Lozenge Block logo

 

For the size of X, refer to the size of "d" established earlier in the guidelines for Midea logo as a reference.

 

The size of the Midea Lozenge Block logo should be scaled proportionally and should not be stretched arbitrarily.

2. Typefaces

Midea uses three weights from the Gotham family of fonts as its corporate typeface. These weights are Gotham Bold, Gotham Medium, and Gotham Book / Book Italic.

Limiting the font selection to three weights ensures that greater consistency and design discipline will be achieved across all brand touchpoints.