How the Flexible Pill Bar Works for Clear Messaging Hierarchy

1. We have two types of Pill Bars: the Right Pill Bar and the Full Pill Bar.

2. The Pill Bar design is flexible in shape and length, but the communication roles within it are fixed.

2.1. Each Pill bar should follow the message hierarchy:

  • Headline – Explain “what” the feature is
  • Subheading – Explain “how” it works / RTB
How Flexible Pill Bars Work Across Different Message Types

Right Pill Bar

Right Pill Bar - Type Font Standard
Right Pill Bar – Text Size Standard

To ensure balanced layout, the space occupied by the headline/subheading must be confined within the red area in the Pill Bar.

①Margin = X (The width of the Pill Bar )

②Minimum height of subheading is 4mm 

Right Pill Bar– Text Size Standard

Keep the headline and subheading within the red area of the Pill Bar to ensure an aesthetically pleasing layout.

①Margin = X (The width of the Pill Bar)

②Minimum height of subheading is 4mm 

③The Length of the pill bar depends on the word count of messages.

Right Pill Bar– Size & Proportion

To ensure balanced layout, the length and width of the Pill Bar must meet the proportional requirements specified below and should not be too long or too short.

①Margin = X (The width of the Pill Bar)

②3.5X ≤ The length of the Pill Bar (Y)* ≤ 7X

Right Pill Bar– Pill Bar Combination Length Proportion

To ensure a balanced visual effect, the length and width of the Pill Bar must meet the proportional requirements specified below and should not be too long or too short.

①Margin =X (The width of the Pill Bar)

②3.5X ≤The length of the Pill Bar (Y)* ≤ 5X

Right Pill Bar & visual Proportion

Maintaining the right proportion between the Pill Bar and the visual is essential; incorrect sizing makes the POP look unbalanced and less appealing.

①Width ≥ 1/5Y; Length ≥ 1/2X

②At least one of the two conditions must be met.

Right Pill Bar – Color Standard

Note:

  • When the design is only previewed on a computer, or displayed on large screens / online, use RGB.
  • When the design will be produced as printed POP materials, roll‑up banners, display boards, or in‑store materials, convert it to CMYK before sending it to the printer.
Right Pill Bar – Color Standards for Combinations

Note:

  • When the design is only previewed on a computer, or displayed on large screens / online, use RGB.
  • When the design will be produced as printed POP materials, roll‑up banners, display boards, or in‑store materials, convert it to CMYK before sending it to the printer.
Right Pill Bar – Left‑to‑Right Text Layout

To keep POP displays clear and well organized in retail stores, it is recommended that the text and the Right Pill Bar be arranged from left to right on the product.

Right Pill Bar – Consistent Left‑to‑Right Pill Bar Layout

For a clear and well‑organized POP display, keep the text and Right Pill Bar in a consistent left‑to‑right layout on the product.

Right Pill Bar – Consistent Left‑to‑Right Pill Bar Layout

For a clear and well‑organized POP display, keep the text and Right Pill Bar in a consistent left‑to‑right layout on the product.

 Pill Bar & Text Layout - Exception for Right‑to‑Left Language

Right-to-left Pill Bar layouts are allowed only for right-to-left languages. 

Right Pill Bar Application Rules – Don’t 

Full Pill Bar

Full Pill Bar – Font Standard
Full Pill Bar – Text Size Standard

Keep the headline and subheading within the red area of the Pill Bar to ensure an aesthetically pleasing layout.

①Margin = X (The width of the Pill Bar)

②Minimum text height of subheading is 4mm 

Full Pill Bar– Size & Proportion

①Margin = X (The width of the Pill Bar)

②9.5X ≤ The length of the Pill Bar (Y)* ≤ 12.5X

Full Pill Bar –Color Standard

Note:

  • When the design is only previewed on a computer, or displayed on large screens / online, use RGB.
  • When the design will be produced as printed POP materials, roll‑up banners, display boards, or in‑store materials, convert it to CMYK before sending it to the printer.
Right Pill Bar –Color Standards for Combinations

Note:

  • When the design is only previewed on a computer, or displayed on large screens / online, use RGB.
  • When the design will be produced as printed POP materials, roll‑up banners, display boards, or in‑store materials, convert it to CMYK before sending it to the printer.
Full Pill Bar–Don’t 
POP Logo and Bilingual Application Guidelines

Midea Logo Application on POP

The logo on POP can be added selectively according to design needs.

Midea Logo Application on POP

Bilingual POP Application

To ensure consistent branding and clear readability, all bilingual POP materials follow a standardized layout.

Bilingual POP Application —Text Size Standard

Keep the headline and subheading within the red area of the Pill Bar to ensure an aesthetically pleasing layout.

①Margin = X (The width of the Pill Bar)

②Minimum height of Subheading is 4mm

③The Length of the Pill Bar depends on the word count of messages.

QR Code Application on POP*

To provide more product selling points and features to consumers, an optional QR code can be added to the POP.

Smart Home Icon Application on POP

Smart home icons may be selectively applied to POP materials, where required, to highlight flexible control features for specific products.

Flexible Strong Visuals Highlights

Strong, results‑driven visuals help shoppers instantly grasp the key benefit while staying seamlessly integrated with the product.

Strong, results‑driven visuals help shoppers instantly grasp the key benefit while staying seamlessly integrated with the product.

Seamlessly Integrated with Product*

POP graphics should blend naturally with the product shape and finish, avoiding any “sticker‑like” or pasted‑on feeling.

Application of Pill Bars and Visuals
  • Highlight a Single Key Benefit

    Use a Pill Bar to anchor the main benefit visual and make the hero message instantly clear.

  • Combine with Icons for Quick Reading

    Pair Pill Bars with benefit icons and short text for fast scanning and comparison.

  • Present Multiple Benefits in One View

    Align multiple pill bars in one strip to showcase a set of key features/benefits.

  • Link Product Function with Visual Effect

    Use pill bars to label specific functions while the visual demonstrates their effect on the product.

  • Function Linked to Visual Effect

    Place the Pill Bar near the product action visual so the function and effect are shown together.

  • Highlight Key Selling Points & Supporting RTBs

    Provide a clearer, more systematic presentation of core selling points and the related benefits (RTBs) that support them.

– Don't

Select high-quality images and follow the visual principles to make product benefits clear and easy to understand. Avoid the don’ts shown below.

Category POP Design Overview
- Refrigerator POP Design
- Washing Machine POP Design
- Air Conditioner POP Design
- Microwave Oven / Oven POP Design
- Dishwasher and Cooktop
- Water Purifier POP Design
- Water Heater POP Design 
- Rice Cooker and Induction Hob POP Design
- Coffee Maker and Electric Fan
Cross-Category Selling Points

What’s Cross-Category Selling Points POP (including but not limited to items such as Product Suite)？

Cross-Category Selling Points POP is an extended Product POP application used when multiple products are displayed together as a coordinated product combination or suite. It follows the same product communication principles while ensuring consistency across product visuals, benefit hierarchy, and layout rhythm. 

Compared with single-product POP, Cross-Category Selling Points POP should maintain a unified visual system across products and avoid repeating the same message for each item. The key communication should support the Cross-Category Selling Points level benefit while keeping each product clearly identifiable. 

Cross-Category Selling Points icon Usage Standard  

-Topper

When used for Cross-Category Selling Points POP, the icon represents the key endorsement or hero selling point of the products. It should support the overall product combination or suite message and help unify the communication across multiple products.

To ensure the layout is aesthetically beautiful, the space occupied by the icon must be confined within the red area in the Topper.

Cross-Category endorsement icon Usage Standard  

When used for Cross-Category Product Combination or a Product Suite, the icon represents the key endorsement or hero selling point of the products. It should support the overall product combination or suite message and help unify the communication across multiple products

To ensure balance layout, the space occupied by the icon must be confined within the red area in the Pill Bar.

Single-product Usage:

When used on an individual product POP, the icon should follow the corresponding core benefit. It should be placed near the relevant Pill Bar or benefit message to reinforce the claim.

Cross-Category endorsement  icon are supporting visual cues used to strengthen a selling message. They should always be connected to a clear benefit, claim, or endorsement.

  • Cross-Category-level Usage:

    In Cross-Category Selling Points POP, the icon highlights the key endorsement or hero selling point shared by the full product combination or suite, helping unify the communication across multiple products.

  • Single-product Usage:

    In single-product POP, the icon follows a specific core benefit and reinforces the credibility of that product-level message. The icon should always be benefit-driven and should not be used as a standalone decorative element.

Cross-Category Selling Points Level POP Template Applications

Single-product Level POP Template Applications